3 Holiday Shopping Trends Brands Should Expect & How to Lean Into Them [Shopper Data]

The holidays are pretty much here, and my head is still spinning from how fast 2024 went by. And if you‘re a marketer, your head may also be spinning trying to figure out this year’s holiday shopping trends.

4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted.

Is Social Media Dying? What That Could Mean for Marketers

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently.

Data-Driven Decision Making (Research & Expert Tips)

In today’s data-driven world, the ability to transform data into actionable insights has never been more critical  for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively.

4 Types of Emails That Get the Most Engagement According to Marketers [+4 Emails That Fail]

As the person sending the HubSpot marketing emails, I know the importance of crafting email sequences that nurture relationships, drive website visits, and encourage sales. I’ve learned the hard way that the types of emails you send significantly impact engagement.

8 Brainstorming Tools Marketers Need to Try in 2023

We’ve all been there: staring intensely at the screen, willing ideas to come to our minds. When words or ideas aren’t shooting out of our minds or fingertips, we know we’ve entered a writers’ block rut.

8 Brainstorming Tools Marketers Need to Try in 2023

We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t shooting out of our minds or fingertips, we know we’ve entered a writers’ block rut.

How to Give a Great Presentation (+ Expert Tips)

In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event.

How to Give a Great Presentation (+ Expert Tips)

In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event.

12 Email Marketing Trends Marketers Should Know [According to My Inbox]

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends.