Bayesian A/B Testing: A More Calculated Approach to an A/B Test

What are some of the reasons you run an A/B test?

Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19.

In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.

How Dynamic Content Makes Your Marketing More Personal

The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed.

The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly felt like nothing short of magic. For instance, when I check Amazon’s site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time.

How to Master Content Marketing on LinkedIn

There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right?

The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn’s platform for content distribution without having to pay for it.

How to Audit Your PPC Campaign & Identify Metrics for Success

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze.

Sometimes it can be confusing and overwhelming.

9 Ways to Crush the End of a Blog Post

When I graduated from college a few years ago, there were a couple of lessons that stuck with me.

First, as a journalism student, I was taught to never write a conclusion for an article.

While this became a habit, it’s something I’ve had to unlearn as a marketing writer because you need to write a conclusion in your blog posts.

How to Create a Landing Page: The Simple Step-by-Step Guide

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page.

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Marketing Margie. Sales Sam. IT Isabel. Accounting Alan.

Do you know who your business’s buyer personas are? And if so, how much do you know about them?

What is N testing? (In 100 Words or Less)

During summer, my favorite time of day was when the ice cream truck would drive on our street.

Usually, I didn’t know what I wanted. If I had saved enough money, I’d order a push-up (am I dating myself, or is this still offered?), the rocket popsicle, and an ice cream sandwich.

The 4 Snackable Content Formats Every Marketer Should Understand

Let’s imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc.