What is Lead to Account Matching, and Why It Matters

As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same department, to communicate. Unfortunately, this can lead to a “left hand doesn’t know what the right hand is doing” scenario.

Everything You Need to Know About Segmentation Bases 

Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they’re facing and/or how they’ll respond to certain marketing efforts.

How RevOps and the ‘Rhythm of the Business’ Drive Alignment at HubSpot

Educator and computer pioneer Alan Kay once said, “The best way to predict the future is to invent it.”

What Does Good Privacy Look Like for Your Organization?

Disclaimer: This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.

In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.

GDPR instilled a catalyst of real change in 2018 — resulting in a permanent change of the data privacy landscape.

What Does Good Privacy Look Like for Your Organization?

Disclaimer: This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.

In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.

GDPR instilled a catalyst of real change in 2018 — resulting in a permanent change of the data privacy landscape.

What is CRM Data Maintenance and How It Affects B2B Marketing

The quality of your CRM data impacts your entire organization, bottom to top.

Are Companies Seeing Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

Until recently, many of us have been doing almost everything from home with no immediate hopes of in-person outings.

5 Things Every Marketer Should Know About Compliance

Before GDPR, compliance didn’t mean as much to marketers as it does today. It was seen as something that “someone else” should have to worry about, like your legal team. Three years on from the biggest shift in the privacy landscape, organizations around the world have had to adapt company-wide to its effects far beyond the European Union where it has its most direct impact.

Product Launch Plan: 17 Tips to Ensure a Seamless Launch

If your product team is working on the next big thing, there ought to be an equally awesome promotion strategy to spread the word.

While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there’s actually much more to it than that.

A Brief History of Disability Pride [+Why Businesses Should Embrace It]

As a legally blind woman, it took me years to disclose the full extent of my disability to employers. When I did, I downplayed my blindness as “just a bit of nearsightedness,” or I had to give a disclaimer of, “It’s never held me back and I have references to prove it.”

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