Here’s a reality check for 2020 — only one-third of businesses make it to the 10 year mark.
Back in the late ’90s (way back when), SEO was in its infancy.
It was almost like the Wild West — anything goes.
Since the rules were loose, both white hat and black hat SEO tactics began to develop.
While white hat tactics are an ethical way of improving your organic traffic and search rankings, black hat tactics go against guidelines set by search engines in an unethical way.
When I was a child, I really wanted an Easy Bake Oven. Every time I saw a commercial for one, I was glued to the TV, marveling at the kids on the screen baking mini treats with their friends and parents. Seeing those ads, I knew they were made just for me.