8 Guidelines for Exceptional Web Design, Usability, and User Experience

When it comes to designing or re-designing a website, it can be easy to get hung up on the aesthetics. “That shade of blue just doesn’t look right …. Wouldn’t it be cool to have the logo on the right side of the screen? …. How about we put a giant animated GIF in the middle of the page?”

8 Guidelines for Exceptional Web Design, Usability, and User Experience

When it comes to designing or re-designing a website, it can be easy to get hung up on the aesthetics. “That shade of blue just doesn’t look right …. Wouldn’t it be cool to have the logo on the right side of the screen? …. How about we put a giant animated GIF in the middle of the page?”

The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need?

Why Prospective Students Aren’t Opening Your Emails

Many schools send out blast emails. Any email address in their contact databases, no matter how the address got in there, receives every email the schools send out. In the early days of email (the ’90s), this was an awesome marketing tactic because it worked. No longer.

How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process

When I first started editing articles for HubSpot’s Marketing Blog, I didn’t quite realize how much time each one would take.

Depending on length, topic, author, and other variables, it can take anywhere from twenty minutes to an entire afternoon to edit a single blog post.

The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need?

Why Prospective Students Aren’t Opening Your Emails

Many schools send out blast emails. Any email address in their contact databases, no matter how the address got in there, receives every email the schools send out. In the early days of email (the ’90s), this was an awesome marketing tactic because it worked. No longer.

How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process

When I first started editing articles for HubSpot’s Marketing Blog, I didn’t quite realize how much time each one would take.

Depending on length, topic, author, and other variables, it can take anywhere from twenty minutes to an entire afternoon to edit a single blog post.

Why Prospective Students Aren’t Opening Your Emails

Many schools send out blast emails. Any email address in their contact databases, no matter how the address got in there, receives every email the schools send out. In the early days of email (the ’90s), this was an awesome marketing tactic because it worked. No longer.

The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need?