A Visual Guide to the Science of Twitter Success [Infographic]

After years of trying to understand the ins and outs of using Twitter for business — from hashtag best practices to running paid campaigns — many marketers have been left wondering … “Does any of this Twitter stuff actually work? Where are the numbers? Where’s the science?!”

At long last, we’ve been able to uncover the answers to these questions.

The “Majority Illusion”: A Mind Trick That’ll Change Your Approach to Influencer Marketing

While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers.

Luckily, recent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements. 

The “Majority Illusion”: A Mind Trick That’ll Change Your Approach to Influencer Marketing

While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers.

Luckily, recent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements. 

The “Majority Illusion”: A Mind Trick That’ll Change Your Approach to Influencer Marketing

While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers.

Luckily, recent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements. 

Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?

As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you’re improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters.

Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?

As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you’re improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters.

Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?

As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you’re improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters.

A Marketer’s Guide to Email Deliverability: How to Avoid Email Spam Filters

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.

But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email?

A Marketer’s Guide to Email Deliverability: How to Avoid Email Spam Filters

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.

But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email?

A Marketer’s Guide to Email Deliverability: How to Avoid Email Spam Filters

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.

But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email?