Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn’t looking good.
Since then, Snapchat has evolved into something so much more. And while it’s certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
Retention marketing is focused on creating value from customers you already have, rather than solely focusing on acquiring new customers. Retention marketing is most powerful when you customize your strategy based on your own store’s lifecycle. While not every tool will work for every business, here are the top retention tools available, and when you should use them.
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For years now, businesses have been using inbound marketing as a way to attract,convert, close, and delight new customers online. But what if it’s not “customers” that you’re after? What if you’re targeting volunteers, donors, or members?
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Where do you see yourself in five years?
Of all the interview questions out there, this might be the most difficult.
These days, career paths aren’t linear. The age-old corporate ladder model of putting in a few years as an individual contributor, becoming a manager of a small team, and climbing your way through senior management or director roles is not right for everyone.
For years now, businesses have been using inbound marketing as a way to attract,convert, close, and delight new customers online. But what if it’s not “customers” that you’re after? What if you’re targeting volunteers, donors, or members?
Where do you see yourself in five years?
Of all the interview questions out there, this might be the most difficult.
These days, career paths aren’t linear. The age-old corporate ladder model of putting in a few years as an individual contributor, becoming a manager of a small team, and climbing your way through senior management or director roles is not right for everyone.
Retention marketing is focused on creating value from customers you already have, rather than solely focusing on acquiring new customers. Retention marketing is most powerful when you customize your strategy based on your own store’s lifecycle. While not every tool will work for every business, here are the top retention tools available, and when you should use them.
For years now, businesses have been using inbound marketing as a way to attract,convert, close, and delight new customers online. But what if it’s not “customers” that you’re after? What if you’re targeting volunteers, donors, or members?
Where do you see yourself in five years?
Of all the interview questions out there, this might be the most difficult.
These days, career paths aren’t linear. The age-old corporate ladder model of putting in a few years as an individual contributor, becoming a manager of a small team, and climbing your way through senior management or director roles is not right for everyone.
Retention marketing is focused on creating value from customers you already have, rather than solely focusing on acquiring new customers. Retention marketing is most powerful when you customize your strategy based on your own store’s lifecycle. While not every tool will work for every business, here are the top retention tools available, and when you should use them.
