How to Write a Call-to-Action That Gets Visitors Clicking

Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example.

How to Write a Call-to-Action That Gets Visitors Clicking

Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example.

Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use

Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing.

Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use

Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing.

How to Create a Segment in Google Analytics

Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data.

How to Create a Segment in Google Analytics

Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data.

Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.

Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.

Is Threads losing steam? [New Research]

Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days.

Is Threads losing steam? [New Research]

Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days.