
Chances are thousands of prospective students and parents visit your website each year. Perhaps hundreds of them fill out a form to learn more about applying to your school.
Great – now you can market to them. But, not all prospective students are the same and nor should your emails be that way.

Chances are thousands of prospective students and parents visit your website each year. Perhaps hundreds of them fill out a form to learn more about applying to your school.
Great – now you can market to them. But, not all prospective students are the same and nor should your emails be that way.
Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world’s most popular websites. According to Alexa, Medium.com has risen nearly 100 spots in the past three months alone to become the world’s 372nd most-visited site. (If you’re not impressed, remember that there are more than 1 billion websites currently in existence).
Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world’s most popular websites. According to Alexa, Medium.com has risen nearly 100 spots in the past three months alone to become the world’s 372nd most-visited site. (If you’re not impressed, remember that there are more than 1 billion websites currently in existence).
When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.
Geez … isn’t there any fun in email marketing anymore?
When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.
Geez … isn’t there any fun in email marketing anymore?

Fundraisers are great opportunities to raise money, right? Wrong—well, sort of wrong.
Often hosted just a few times a year, these races, picnics, galas, and more are great opportunities for nonprofit marketers to learn more about their communities, members, and donors. Rather than chasing down your website visitors to complete sample surveys or connect with your team over the phone, you can have a good old fashioned conversation.
“Never let schooling interfere with the tech startup you’re running out of your dorm room.” – Mark Twain
Admittedly I may have taken a few artistic liberties with the Mark Twain quote above, but the underlying sentiment remains: When it comes to learning — to amassing the knowledge you need to be successful in life — formal education isn’t always the best option.