When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t work. What are you supposed to believe?
Traditional monetization channels are getting tougher and tougher for publishers to tap into. The reason? Consumer behavior is fundamentally changing, and now more than ever before, attention spans are scatterbrained.
You know what an “average” speech looks like. You’ve seen tens, maybe hundreds of them in your lifetime. Chances are, you’ve given a few of them yourself. They’re good, and they’re useful, but they’re not awe-inspiring.
You might also know what an amazing speech looks like — one that’s engrossing, captivating, and inspires action.
You know what an “average” speech looks like. You’ve seen tens, maybe hundreds of them in your lifetime. Chances are, you’ve given a few of them yourself. They’re good, and they’re useful, but they’re not awe-inspiring.
You might also know what an amazing speech looks like — one that’s engrossing, captivating, and inspires action.
You know what an “average” speech looks like. You’ve seen tens, maybe hundreds of them in your lifetime. Chances are, you’ve given a few of them yourself. They’re good, and they’re useful, but they’re not awe-inspiring.
You might also know what an amazing speech looks like — one that’s engrossing, captivating, and inspires action.
Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic.
We created a workflow that initially unsubscribed 250,000 people from our emails — which was roughly half of our list — and would continue to unsubscribe unengaged people over time. Plus, we completely eliminated the option to receive instant notification emails from us.
Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic.
We created a workflow that initially unsubscribed 250,000 people from our emails — which was roughly half of our list — and would continue to unsubscribe unengaged people over time. Plus, we completely eliminated the option to receive instant notification emails from us.
Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic.
We created a workflow that initially unsubscribed 250,000 people from our emails — which was roughly half of our list — and would continue to unsubscribe unengaged people over time. Plus, we completely eliminated the option to receive instant notification emails from us.
Whether you tend to see the glass half full or half empty, there’s plenty of research that suggests optimistic people experience a number of physical, social, and emotional benefits.
For positive folks, it’s easy to tune out negative news, embrace life, and welcome new social connections. But for those who find themselves leaning towards a more pessimistic demeanor, it can be tough to silence that inherent level of negativity and skepticism.
Whether you tend to see the glass half full or half empty, there’s plenty of research that suggests optimistic people experience a number of physical, social, and emotional benefits.
For positive folks, it’s easy to tune out negative news, embrace life, and welcome new social connections. But for those who find themselves leaning towards a more pessimistic demeanor, it can be tough to silence that inherent level of negativity and skepticism.
