More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.
Whether you’re just getting started with personalization or you’re trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience.
As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.
But what constitutes the “right” social networks, the “right” times to post, and the “right” key influencers?
More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.
Whether you’re just getting started with personalization or you’re trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience.
As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.
But what constitutes the “right” social networks, the “right” times to post, and the “right” key influencers?
More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.
Whether you’re just getting started with personalization or you’re trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience.
As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.
But what constitutes the “right” social networks, the “right” times to post, and the “right” key influencers?
More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.
Whether you’re just getting started with personalization or you’re trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience.
As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.
But what constitutes the “right” social networks, the “right” times to post, and the “right” key influencers?
More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.
Whether you’re just getting started with personalization or you’re trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience.
As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.
But what constitutes the “right” social networks, the “right” times to post, and the “right” key influencers?
