Broadening Your Social Strategy to Attract More Students

Our Social Media Benchmark 2015 Report found that the nonprofit / education sector leads the pack in the size of their social media communities. Since everyone is on some networks already, social media is a natural platform to communicate with students and parents. It’s a real time channel with maximum reach.

How Facebook’s New ‘Reactions’ Feature Works & What It Means for Marketers

Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide.

The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different emotive reactions: Like, Love, Haha, Wow, Sad, and Angry.

Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]

Transparency isn’t convenient. You can’t just openly share the good news — you’ve got to share the bad news, too. 

At least, that’s how Patagonia views it. “Transparency is telling the good and the bad,” says Rick Ridgeway, Patagonia’s VP of Environmental Affairs, on this episode of The Growth Show. “It’s having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing.”

Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]

Transparency isn’t convenient. You can’t just openly share the good news — you’ve got to share the bad news, too. 

At least, that’s how Patagonia views it. “Transparency is telling the good and the bad,” says Rick Ridgeway, Patagonia’s VP of Environmental Affairs, on this episode of The Growth Show. “It’s having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing.”

Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]

Transparency isn’t convenient. You can’t just openly share the good news — you’ve got to share the bad news, too. 

At least, that’s how Patagonia views it. “Transparency is telling the good and the bad,” says Rick Ridgeway, Patagonia’s VP of Environmental Affairs, on this episode of The Growth Show. “It’s having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing.”

Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]

Transparency isn’t convenient. You can’t just openly share the good news — you’ve got to share the bad news, too. 

At least, that’s how Patagonia views it. “Transparency is telling the good and the bad,” says Rick Ridgeway, Patagonia’s VP of Environmental Affairs, on this episode of The Growth Show. “It’s having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing.”

The Good and Evil of Native Advertising

If you use the internet (and since you’re reading this, I’m assuming you do) then you’ve likely encountered native advertising – whether you know it or not. You may have been on a site like Buzzfeed, reading a listicle called “25 People Having a Worse Day Than You” before realizing that it was a sponsored post promoted by an insurance company.

The Good and Evil of Native Advertising

If you use the internet (and since you’re reading this, I’m assuming you do) then you’ve likely encountered native advertising – whether you know it or not. You may have been on a site like Buzzfeed, reading a listicle called “25 People Having a Worse Day Than You” before realizing that it was a sponsored post promoted by an insurance company.

The Good and Evil of Native Advertising

If you use the internet (and since you’re reading this, I’m assuming you do) then you’ve likely encountered native advertising – whether you know it or not. You may have been on a site like Buzzfeed, reading a listicle called “25 People Having a Worse Day Than You” before realizing that it was a sponsored post promoted by an insurance company.

The Good and Evil of Native Advertising

IIf you use the internet (and since you’re reading this, I’m assuming you do) then you’ve likely encountered native advertising – whether you know it or not. You may have been on a site like Buzzfeed, reading a listicle called “25 People Having a Worse Day Than You” before realizing that it was a sponsored post promoted by an insurance company.