In a professional landscape of annoying jargon, ROI (Return on Investment for anyone who’s taken shelter under a rock for the past few decades) might be the most overused acronym of all. Everyone from CEOs to Directors to entry level associates understand the need and importance of determining just how much you can expect to “get back” from an expenditure of time, money or resources of any kind. And by no means is the concern misdirected- any business with a focus on growth or profitability can’t just blindly spend its resources.
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.
As more and more people use their mobile phones to surf the internet, marketers have had to rethink how and where we create, share, and optimize content on the web — including email.
In the past year or two, we’ve seen a number of notable changes in the way people check and read their email.
As more and more people use their mobile phones to surf the internet, marketers have had to rethink how and where we create, share, and optimize content on the web — including email.
In the past year or two, we’ve seen a number of notable changes in the way people check and read their email.
These days, collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone.
For marketers, this presents a unique challenge. When people aren’t willing to open up a line of communication with you, it becomes difficult to stay in touch with them.
These days, collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone.
For marketers, this presents a unique challenge. When people aren’t willing to open up a line of communication with you, it becomes difficult to stay in touch with them.
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
Readers are being bombarded by more and more content each and every day. This overwhelming volume of articles, videos, status updates, and more is causing audiences to bounce faster from websites, click “delete” immediately on emails, and use any method available to tune our the noise.
