This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
Every Friday, our team comes together for a weekly reflections meeting. It’s our “touchy-feely-kumbaya” moment where everyone has an opportunity to open up and share what’s on their mind.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
Every Friday, our team comes together for a weekly reflections meeting. It’s our “touchy-feely-kumbaya” moment where everyone has an opportunity to open up and share what’s on their mind.
Copy is writing that sells, so by definition, it has to be compelling.
Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.
Copy is writing that sells, so by definition, it has to be compelling.
Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.
We’re kind of having a problem in content marketing right now. You see, everyone is creating content.
In fact, according to Content Marketing Institute’s annual survey, 88% of B2B respondents are using content marketing. But this is just a statistical percentage. It gives no indication of the sheer volume of content that is being produced.
We’re kind of having a problem in content marketing right now. You see, everyone is creating content.
In fact, according to Content Marketing Institute’s annual survey, 88% of B2B respondents are using content marketing. But this is just a statistical percentage. It gives no indication of the sheer volume of content that is being produced.
Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you in droves?
Newsflash: The golden era has come to an end. Using ecommerce to drive sales is a lot more complicated than it used to be. If it was still a straightforward process, companies like Target wouldn’t see a decline in sales.
Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you in droves?
Newsflash: The golden era has come to an end. Using ecommerce to drive sales is a lot more complicated than it used to be. If it was still a straightforward process, companies like Target wouldn’t see a decline in sales.
The Golden Age of Advertising, that twenty-year spell running through the fifties and sixties, changed how we market everything, pushing beyond merely being clever or descriptive to thinking through how the audience interacts with an ad, and how empirical research can drive its development.
The Golden Age of Advertising, that twenty-year spell running through the fifties and sixties, changed how we market everything, pushing beyond merely being clever or descriptive to thinking through how the audience interacts with an ad, and how empirical research can drive its development.
