How to Create a Segment in Google Analytics

Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data.

How to Create a Segment in Google Analytics

Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data.

Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.

Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.

Is Threads losing steam? [New Research]

Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days.

Is Threads losing steam? [New Research]

Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days.

100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]

I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too.

100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]

I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too.

Are Meta’s Celebrity Bots Taking AI Too Far?

She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she?

Are Meta’s Celebrity Bots Taking AI Too Far?

She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she?