Events are some of the biggest opportunities in media today. Just take a look at companies like O’Reilly and FastCompany that thrive on their abilities to unite crowds together. With a global, worldwide audience, media companies are in a great position to take their brand-building platform to the next level and introduce new revenue streams.
The first time a new customer buys something from you, it’s an exciting moment. But keeping them as a happy customer — and turning them into an advocate for your brand — takes more than just great service on that first sale. What are you going to do to get that customer to keep buying from you in the future?
One great way to garner happy returning customers is through customer loyalty programs.
Events are some of the biggest opportunities in media today. Just take a look at companies like O’Reilly and FastCompany that thrive on their abilities to unite crowds together. With a global, worldwide audience, media companies are in a great position to take their brand-building platform to the next level and introduce new revenue streams.
The first time a new customer buys something from you, it’s an exciting moment. But keeping them as a happy customer — and turning them into an advocate for your brand — takes more than just great service on that first sale. What are you going to do to get that customer to keep buying from you in the future?
One great way to garner happy returning customers is through customer loyalty programs.
Events are some of the biggest opportunities in media today. Just take a look at companies like O’Reilly and FastCompany that thrive on their abilities to unite crowds together. With a global, worldwide audience, media companies are in a great position to take their brand-building platform to the next level and introduce new revenue streams.
Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action.
In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there’s a lot more that can be improved.
Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action.
In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there’s a lot more that can be improved.
Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action.
In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there’s a lot more that can be improved.
You’re probably familiar with the typical implementation of marketing automation. You might even be part of the 19% of B2B companies which SalesStaff recently reported use the tools – and if so, perhaps you’re among the elite 37% of that group which they found actually leveraged some of the personalization capability which is at the core of today’s marketing automation.
You’re probably familiar with the typical implementation of marketing automation. You might even be part of the 19% of B2B companies which SalesStaff recently reported use the tools – and if so, perhaps you’re among the elite 37% of that group which they found actually leveraged some of the personalization capability which is at the core of today’s marketing automation.
