Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed.
As a marketer who’s familiar with the different marketing tricks brands pull, I’m good at resisting the allure of commercials. That is, until a luxury brand marketing strategy sweeps me off my feet, transforming my casual scroll into an aspirational shopping session (even if I’m just looking through the digital store window).
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video.
In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible.
Choosing the right AI project management tool for your team can help you save hundreds (even thousands) of dollars per year.
AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year.
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis.
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis.
Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.”
Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.”
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
