When it comes to email marketing, one of the biggest challenges that media companies face today is the ability to translate insight into action. The reason? When publishers deploy email campaigns, it’s usually to deliver some value to the advertising side of the business. There may be partners who are sponsoring newsletters, or marketing teams may be looking for added-value ways to drive more traffic to display ads.
Most of us know that learning to write can be a painful process.
You spend hours honing a piece that you hope and pray will be good. You get it to a point where you think it’s passable, and then pass it off to a friend or colleague for editing and feedback help.
Most of us know that learning to write can be a painful process.
You spend hours honing a piece that you hope and pray will be good. You get it to a point where you think it’s passable, and then pass it off to a friend or colleague for editing and feedback help.
YouTube is a big business. There are over a billion people — that’s almost a third of all internet users — watching hundreds of millions of hours of YouTube videos every day.
Clearly, YouTube’s TrueView ad platform presents a massive opportunity for marketers and brands. Campaigns in TrueView are set up and managed using AdWords, which makes it versatile in terms of targeting settings and ad formats. Not to mention, ads are less intrusive from a viewer’s perspective. The benefits of using TrueView as an ad platform are abundant.
YouTube is a big business. There are over a billion people — that’s almost a third of all internet users — watching hundreds of millions of hours of YouTube videos every day.
Clearly, YouTube’s TrueView ad platform presents a massive opportunity for marketers and brands. Campaigns in TrueView are set up and managed using AdWords, which makes it versatile in terms of targeting settings and ad formats. Not to mention, ads are less intrusive from a viewer’s perspective. The benefits of using TrueView as an ad platform are abundant.
Most people who get to your website aren’t ready to buy immediately. In fact, nearly 99% of first-time website visitors don’t purchase. But, most ecommerce marketing efforts are focused only on the 1%, and not the 99% of visitors. To move the needle on your bottom line, you need to engage with this 99% of visitors.
Most people who get to your website aren’t ready to buy immediately. In fact, nearly 99% of first-time website visitors don’t purchase. But, most ecommerce marketing efforts are focused only on the 1%, and not the 99% of visitors. To move the needle on your bottom line, you need to engage with this 99% of visitors.
You know those people who obnoxiously set their alarm clock in five-minute intervals nearly an hour before they actually have to wake up?
Well, I’m one of them. And even after mentally preparing myself for an hour, I still shuffle my way to the coffee pot looking like a character out of a zombie movie.
You know those people who obnoxiously set their alarm clock in five-minute intervals nearly an hour before they actually have to wake up?
Well, I’m one of them. And even after mentally preparing myself for an hour, I still shuffle my way to the coffee pot looking like a character out of a zombie movie.
Even a goldfish can pay attention for longer than most people can nowadays. The ever-decreasing human attention span is one of the the biggest challenges marketers are faced with today.
For those looking to conduct market research through surveys, the fight for our audience’s attention can seem incredibly discouraging.
