Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.

Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.

Every Team Should Know Its Earned Media Value — Here’s Why

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t?

Every Team Should Know Its Earned Media Value — Here’s Why

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t?

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master.

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master.

A Deep Dive Into the Different Types of AI Agents and When to Use Them

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed AI reshape how I work — and it’s only just begun.

A Deep Dive Into the Different Types of AI Agents and When to Use Them

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed AI reshape how I work — and it’s only just begun.

My Favorite B2B Email Marketing Examples and What Teams Can Learn

A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool.

My Favorite B2B Email Marketing Examples and What Teams Can Learn

A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool.