The Top Brands on Threads & How They Gained Followers So Quickly

Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness.

The Future of Google: Web Strategists Predict How AI Overviews & Other Search Changes Will Impact Traffic [New Data]

More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the launch of Google’s AI Overviews (formerly SGE) in May 2024.

How SGE & Other Google Search Changes Could Impact Your Traffic [Data + Predictions]

How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google’s way of efficiently using AI to answer complex or multi-step searches.

The Future of SEO: How People Will Get Their Questions Answered in 2+ Years

At HubSpot, we are optimistic about the future of SEO, but we’re also preparing for many major shifts over the next few years. Advancements like Google’s integration of generative AI into search are already changing the digital search landscape.

The SEO Evolution: Expert Insights into the Future Landscape of Search

At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year.

Tips on Using AI for Influencer Outreach

According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size.

Tips on Using AI for Influencer Outreach

According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size.

10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump

At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers.

10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump

At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers.

How Snapchat is Bridging the Gap Between Sports Fans and Their Favorite Teams

Snapchat created an immersive experience for fans watching the 2023 Women’s World Cup. When the games kicked off last month, Snapchat launched a suite of augmented reality (AR) features and exclusive content to connect soccer fans with National Teams across the globe.