17 Apps to Improve the B2B Customer Experience

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations.

17 Apps to Improve the B2B Customer Experience

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations.

What is AI bias? [+ Data]

Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased. 

And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information. 

It’s clear that business professionals are worried about AI being biased, but what makes it biased in the first place? In this post, we’ll discuss the potential for harm in using AI, examples of AI being biased in real life, and how society can mitigate potential harm.

What is AI bias? [+ Data]

Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased. 

And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information. 

It’s clear that business professionals are worried about AI being biased, but what makes it biased in the first place? In this post, we’ll discuss the potential for harm in using AI, examples of AI being biased in real life, and how society can mitigate potential harm.

How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

How HubSpotters Are Enhancing Their Content with AI

AI has undoubtedly upended the way professionals across the organization work.

How HubSpotters Are Enhancing Their Content with AI

AI has undoubtedly upended the way professionals across the organization work.

Steve Jobs’ 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers

Steve Jobs, the iconic co-founder of Apple, was a master of persuasion. His ability to convince billions of people to buy his products at premium prices was no coincidence.

Steve Jobs’ 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers

Steve Jobs, the iconic co-founder of Apple, was a master of persuasion. His ability to convince billions of people to buy his products at premium prices was no coincidence.