Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Artificial intelligence is being introduced to more users every day — using it to shuffle through music, write strategic plans, make images or art, and improve our lives and business.
Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the same prompt, refining my query until I could strike the right balance.
Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case.
Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case.
In the last six months, economic trend surveys we’ve conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy.
In the last six months, economic trend surveys we’ve conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy.
When I first considered different AI SEO tools to try, I was overwhelmed by the options available.
Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO.
As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business.
