Fabletics Expands Product Line with New Scrubs Collection

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Sampling Marketing — The Complete Guide

Oh, samples, the small gifts that help justify any Costco membership. You can get everything from a warmed pizza bite to a smoothie to hand lotion, all in one pass-through.

And don’t get me wrong, this strategy is an incredible tactic that can increase sales, in some cases, by as much as 2,000%. But there is much more to the sample marketing strategy than just enticing snacks and perks.

The 5 Phases of Project Management

What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list.

The Rise of Paid Verification on Social Media

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

20 Bad Habits That Are Making You Less Productive

There are a host of bad habits many of us do every day, and research shows these habits really hurt our productivity, especially at work. The more aware we are of how these things are affecting our productivity, the more proactive we can be at taking responsibility for our choices.

Download Now: How to Be More Productive at Work [Free Guide + Templates]

What is AI? What Marketers Need to Know

Artificial intelligence is getting a lot of traction in the marketing world. According to Statista, 80% of industry experts integrate some form of AI into their online marketing activities.

What’s Mastodon & Should Social Media Marketers Keep it on Their Radar?

A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter.

What’s Mastodon & Should Social Media Marketers Keep it on Their Radar?

A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter.

Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing

If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate.

Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing

A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years.