What Delta’s SkyMiles Program Campaign Tells Us About the Future of the Travel Industry

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Causal Research: The Complete Guide

As we grow up, all humans learn about cause and effect. While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. That understanding continues to develop throughout our lives.

How to Delete Your Instagram [Easy Guide]

Instagram isn’t for everybody. If the latest changes to Instagram aren’t what you’re looking for, this step-by-step process for how to delete your Instagram account is for you.

2022 Marketing Benchmarks: Web Traffic and Conversion Trends for 150,000 Businesses

In 2022, the marketing world continued to evolve.

Sports and Fashion Team Up for Unique Branding Opportunities

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Website Redesign: An 8-Step Checklist to Achieve Your Marketing Goals

Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals.

The Best Ways to Get Visibility from Your CMO and Other Marketing Execs Who Can Move You Forward [Data]

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done — much less on communicating those accomplishments to marketing executives.

The Most Effective Types of Content on Social Media in 2024 [New Data]

It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. 

Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher.

These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a strategy refresh or trying out the channel for the first time, this post is your guide to the different types of social media content, what works best, and how it can empower your business.

The Types of Content on Social Media [New Data]

According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer.

What Does the De-influencing Trend Mean for Influencer Marketing?

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.