![The Most Effective Types of Content on Social Media in 2024 [New Data]](https://blog.hubspot.com/hubfs/Copy%20of%20Featured%20Image%20Template%20Backgrounds%20%2816%29.png)
It’s 2024, and the highest-ROI marketing channel is still good ol’ social media.
Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher.
These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a strategy refresh or trying out the channel for the first time, this post is your guide to the different types of social media content, what works best, and how it can empower your business.
![The Types of Content on Social Media [New Data]](https://blog.hubspot.com/hs-fs/hub/53/file-2421972586-png/00-Blog_Thinkstock_Images/social-content-data.png)
According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer.
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
40% of podcast listeners use an in-app search bar to discover new podcasts. The trend is clear: if you want more reach, you need to optimize your podcast for search.
On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT.
86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to a survey by recruiting firm Zippia.
Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content.
Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content.
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
