How TikTok Is Evolving From Social Media App to Entertainment Platform

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

4 AI Controversies Marketers and Brands Should Avoid

Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks?

How These 3 Content Creators Turned a Side Hustle Into a Full-Time Gig

Content creator is a job title that didn’t exist a decade ago. Now, 50 million people consider themselves creators, following their passion in a billion-dollar industry.

What is a CRO Test? [+ the 5 Steps to Perform Them Yourself]

Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test.

What is a CRO Test? [+ the 5 Steps to Perform Them Yourself]

Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test.

Fabletics Expands Product Line with New Scrubs Collection

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Sampling Marketing — The Complete Guide

Oh, samples, the small gifts that help justify any Costco membership. You can get everything from a warmed pizza bite to a smoothie to hand lotion, all in one pass-through.

And don’t get me wrong, this strategy is an incredible tactic that can increase sales, in some cases, by as much as 2,000%. But there is much more to the sample marketing strategy than just enticing snacks and perks.

The 5 Phases of Project Management

What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list.

The Rise of Paid Verification on Social Media

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

20 Bad Habits That Are Making You Less Productive

There are a host of bad habits many of us do every day, and research shows these habits really hurt our productivity, especially at work. The more aware we are of how these things are affecting our productivity, the more proactive we can be at taking responsibility for our choices.

Download Now: How to Be More Productive at Work [Free Guide + Templates]