According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines.
Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.
Platform solutions have always been known as a one-stop shop for all of a marketer’s needs.
Platform solutions have always been known as a one-stop shop for all of a marketer’s needs.
The creator economy is built around influencers and their audiences.
![Why Integrated Productivity Tools Matter for the Future of Work, According to HubSpot's CMO [+ Announcing an Exciting Partnership]](https://blog.hubspot.com/hubfs/productive%20teams.jpg)
As marketers, we know first-hand the importance of using effective software.
With thousands of Instagram marketing tools to choose from, how do you know which ones you need?
This time each year, nature – as well as marketing – slows down as we head into colder seasons.
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
