How to Give Off Good Boss Energy, According to 8 HubSpot Leaders

We all know “good boss energy” when we see it.

The Complete Guide to Stakeholder Management

Successful projects have support from stakeholders across the organization. That’s why stakeholder management is essential for any initiative.

What is a Project Charter? The Complete Guide

Project charters provide a guiding light for any new initiative. So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents.

15 of the Best Productivity Blogs To Read

Staying productive is a goal many of us have, but finding a strategy that works can be challenging. We can also have certain periods where staying focused isn’t an issue, but others where it can feel impossible to stay on task.

The Marketing Power of $17 Smoothies

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

What is a Persona?: Everything You Need to Know

Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company.

What is a Persona?: Everything You Need to Know

Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company.

4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers.

Solving the Crisis of Disconnection: How to Unite Your Brand Around Growth [Expert Tips & Data]

This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work.

Content Cadence: How Often You Should Publish Blog, Video, and Social Media Content

Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case.