How to Get Buy-In From Top Marketing Leaders & What KPIs Truly Matter

Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?”

How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them

Whether you’re creating a new content campaign, launching a YouTube series, or revising your social strategy, you’re going to be asked the same question by leadership before getting their support: “How will this impact our company’s bottom line?”

Instagram and TikTok Resumes: Are Marketing Managers Watching Them?

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to “continue expanding and enhancing TikTok as a new channel for recruitment and job discovery,” according to a news release.

The Great Resignation: How It’s Changing Hiring for Companies and Job Prospects [+ Expert Insight]

The U.S. Bureau of Labor Statistics says that over 47 million Americans quit their jobs in 2021 — this is what’s now known as The Great Resignation.

Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing

Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business.

10 Creator Economy Startups Marketers Should Know

As the creator economy continues to expand, so do the needs of content creators. Whether it’s crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side of content creation easier for digital creatives.

10 Creator Economy Startups Marketers Should Know

As the creator economy continues to expand, so do the needs of content creators. Whether it’s crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side of content creation easier for digital creatives.

How to Add Social Media Icons to Your Email Signature [+ Free Resources]

Using social media icons for email signatures is a simple yet effective way to make it easy for your recipients to find and connect with your brand on social media.

The 10 Best Leadership Podcasts to Make You a Better Leader

Looking for some new leadership podcasts to check out? We’ve got you covered.

5 Networking Tips for Entrepreneurs with Disabilities

Running your own business can be a great career choice for people living with long-term disability or health condition.