What to Look for When Hiring Creators, According to HubSpot Experts

The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators?

The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers

There’s no two ways around it: Social media is hard.

Reducing Busy Work: Tips & Tools for Marketers [+New Data]

The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can’t afford time mismanagement on busy work.

15 Hiring Trends to Watch in 2023 [Marketing Leader Data]

This past year we’ve seen the effects of the pandemic in labor shortages, the Great Resignation, and signs of another recession — now’s the time to rethink recruitment and hiring strategy for 2023.

How to Give Off Good Boss Energy, According to 8 HubSpot Leaders

We all know “good boss energy” when we see it.

The Complete Guide to Stakeholder Management

Successful projects have support from stakeholders across the organization. That’s why stakeholder management is essential for any initiative.

What is a Project Charter? The Complete Guide

Project charters provide a guiding light for any new initiative. So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents.

15 of the Best Productivity Blogs To Read

Staying productive is a goal many of us have, but finding a strategy that works can be challenging. We can also have certain periods where staying focused isn’t an issue, but others where it can feel impossible to stay on task.

The Marketing Power of $17 Smoothies

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

What is a Persona?: Everything You Need to Know

Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company.