Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

“I tried using AI for our marketing content, but it just doesn’t sound like us.”

Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

“I tried using AI for our marketing content, but it just doesn’t sound like us.”

Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy

 

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.”

Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy

 

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.”

Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy

 

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.”

Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)

LinkedIn is full of narcissists, and I have the data to prove it.

Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)

LinkedIn is full of narcissists, and I have the data to prove it.

What you’re doing wrong in your marketing emails [according to an email expert]

One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive.

What you’re doing wrong in your marketing emails [according to an email expert]

One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive.

Turn customers into community members — how community transformed the Gymshark experience

My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year.