Tito’s Vodka Enlists Martha Stewart for DIY January

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Viral Videos: A Guide to the Imperfect Art

Virality. Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of views overnight. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s the secret?

How to Answer “Are We in a Recession?” to Your Marketing Team [2022 Expert Insights]

As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, “Are we in a recession?”.

11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms.

What Marketing Leaders Think About Quiet Quitting [Executive Leadership Data]

Back in September, we covered quiet quitting: Specifically, what it is, how the term got popular, and ways to address it.

→ Free Report: The Executive Marketing Leadership Survey [Download Now] 

10+ Ways to Increase Your Productivity At Work & At Home

When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity.

How to be a Great Coworker: 16 Tips and Tricks from HubSpot Insiders

If you work 40 hours a week, 52 weeks a year, that’s over 2,000 hours a year spent with the same coworkers (give or take a vacation or two, of course). Therefore, if it isn’t already your top priority, being a great coworker definitely should be.

Equinox Champions the Anti-Resolution

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Advice and Resources for AAPI Business Owners, From AAPI Business Owners

Welcome toBreaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

What to Look for When Hiring Creators, According to HubSpot Experts

The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators?