8 Steps to Launching an Online Learning Academy Your Customers Will Love

73% of people say customer experience impacts their purchasing decisions.

The B2B SaaS Sales Funnel: How Your Brand Can Optimize It to Boost Conversions

An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted.

9 SMART Social Media Marketing Goals For You to Set in 2022

Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time.

Facebook is Redesigning its News Feed: What Marketers Need to Know

Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user is following.

Offline Marketing: Should You Leverage It in a Post-Pandemic World?

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing?

What Are Agile Metrics?

Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency.

How to Start a Podcast on Spotify for Free [+ Expert Insight]

I’ve got good news for you: Spotify is the go-to destination for podcasts, commanding 35.8% of all listeners and over 40 million monthly listeners in the U.S. alone.

Best 12 Finance Podcasts To Get Your Money Right in 2022

If you’re looking for some great finance podcasts to listen to in 2022, you’ve come to the right place.

The 5 Best Cities for Black Entrepreneurs

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

How Recession News has Impacted Consumer Spending [Data]

If you’ve watched the news recently, it seems that the possibility of a recession has captured everyone’s attention.