9 Black Friday Marketing Strategies for 2022

The holiday season is around the corner, so it’s time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there’s a lot that marketers need to account for. If you’re unsure what to do, here are nine marketing strategies that will wow your customers and boost your company’s revenue.

What to Do if Your Email is Hacked (+ Sample Messages To Send)

If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data.

10 Form Conversion Optimization Tips to Generate Better Leads

So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads.

The Job Search Process: 10 Tips on How to Land Your Dream Job (+3 Resume Examples)

The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track.

Best 10 Virtual Event Platforms To Host Your Next Event

Are you planning a virtual event and not sure which platform to use?

Download Now: The Guide to Hosting Virtual Events

How to Get Buy-In From Top Marketing Leaders & What KPIs Truly Matter

Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?”

How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them

Whether you’re creating a new content campaign, launching a YouTube series, or revising your social strategy, you’re going to be asked the same question by leadership before getting their support: “How will this impact our company’s bottom line?”

Instagram and TikTok Resumes: Are Marketing Managers Watching Them?

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to “continue expanding and enhancing TikTok as a new channel for recruitment and job discovery,” according to a news release.

The Great Resignation: How It’s Changing Hiring for Companies and Job Prospects [+ Expert Insight]

The U.S. Bureau of Labor Statistics says that over 47 million Americans quit their jobs in 2021 — this is what’s now known as The Great Resignation.

Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing

Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business.