Inflation-Based Price Changes? Here’s How & How Not to Address it in Your Messaging

Inflation has been a big topic of conversation in recent months, with the cost of just about everything going up. From gas to groceries to household goods.

9 Common Mistakes Marketers Make on TikTok & How to Avoid Them

Are you finally giving TikTok a shot? If you’re new to the app, there are a few mistakes you’ll want to avoid at all costs.

Personalized Experiences: Why We Love Them + Brand Examples

According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand.

Personalized Experiences: Why We Love Them + Brand Examples

According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand.

9 Marketing Automation Best Practices

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices.

9 Marketing Automation Best Practices

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices.

Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started]

More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we’re going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation.

12 Essential YouTube Advertising Statistics for 2022

YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions.

5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern

To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel.

What’s TikTok’s Attribution Manager & How Can Advertisers Use It?

TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance.