Which LLM Should You Use for Your Business? [Pros and Cons]

Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI

Which LLM Should You Use for Your Business? [Pros and Cons]

Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI

Why Keyword Intent Matters & How It Leads to Higher Search Rankings

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written.

Why Keyword Intent Matters & How It Leads to Higher Search Rankings

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written.

How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews.

How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews.

Media Mix Modeling: What It Is and How to Use It [+ Examples]

I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work.

Media Mix Modeling: What It Is and How to Use It [+ Examples]

I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work.

My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple.

My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple.