![2022 CPL and CAC Benchmarks [HubSpot Research]](https://blog.hubspot.com/hubfs/CAC%20featured%20image.jpg)
As a marketer, you know you have to spend money to make money. This is particularly true when you’re trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric.
As a marketer, you know you have to spend money to make money. This is particularly true when you’re trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric.
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.
You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know?
If you’re just getting started with search engine optimization (SEO), then a step-by-step SEO tutorial is in order. By this point, you’ve likely heard of a few basic terms, such as keyword research and on-page optimization. But how do you apply all the knowledge you’ve gathered thus far?
Shopping on social media has become increasingly popular over the past few years, as brands explore how to make money on these platforms.
Shopping on social media has become increasingly popular over the past few years.
It’s a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth (“on the other hand…“).
It’s a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth (“on the other hand…“).
