According to our 2022 Marketing Trends Survey report, 34% of marketers plan to stop leveraging podcasts or other audio content in 2022.
I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes.
A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and “explore different sides of their personalities.” Though Spotify didn’t clarify what it meant by audio content, such as podcasts or audio chats, it’s no secret that audio chatrooms have become increasingly popular over the years.
Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements.
In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting“.
Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? No staying extra hours to finish out a project or volunteering for tasks beyond your assignment workload.
The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021.
The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021.
Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there’s a new generation that is expected to change the marketing landscape even more: Gen Alpha.
Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there’s a new generation that is expected to change the marketing landscape even more: Gen Alpha.
