Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
As a business, you likely run marketing campaigns all year round.
As a writer for HubSpot, the most I thought I would use our product was creating marketing blog posts and measuring their performance over time. I never envisioned myself actually using a CMS to, well, you know, build a website.
But, that quickly changed in the Fall of 2022 when I created a blog that cataloged my journey down the Great Divide, a mountain bike trail that stretches from Canada to Mexico.
Which generation do you think is the hardest to reach with marketing content?
TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their audience. If you‘re a brand trying to find your footing on TikTok, you’ve come to the right blogger.
Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return.
As a job seeker, you’ll face ups and downs. Motivational job search quotes can inspire you on the days you feel like giving up.
We’ve entered the era of purpose.
