Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok?
Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it’s easy to get lost in the crowd.
As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized approach.
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on.
The best content creators make it look easy, but behind every slick YouTube video and delightful blog post is a digital content workflow that might involve a couple people or a couple dozen.
![Local SEO Audit: Everything You Need to Know [+ How to Perform One]](https://blog.hubspot.com/hubfs/Local%20SEo%20Audit%20Final.jpg)
How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence.
If you’re reading this blog, you’ve likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out how to make yours stand out from the crowd.
As an online store, you drive traffic online. This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Enter ecommerce SEO.
Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key to a successful online business.
In the 1990s, SEO success relied on keywords. In 2023, new SEO challenges have emerged.
