What Is Transformational Leadership? [+ How It Drives Innovation]

Think about the best boss you’ve ever had. What made them great?

If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]

Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer.

How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout

Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human right.

15 TikTok Content Ideas for Businesses

A
leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform.

Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest.

Lying in Sales: 9 Reasons It’s Not Worth Lying to Sell More

As a salesperson, your success rests largely on quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and everyday inches you closer and closer to a performance plan.

How to Make a Histogram on Google Sheets [5 Steps]

Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram.

Bad Press Releases: 14 Rookie Mistakes to Avoid

Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report, 78% of journalists say they prefer press releases and news announcements to other content types.

Job Simulations: What They Are and Why Recruiters Need Them

Recruiting or hiring the right talent is essential to the growth of any business.

However, it’s not always easy to find the right person. Most times, it feels like trying to find a needle in a haystack-like heap of CVs, with each new one looking better than the last.

Leadership vs. Management: Key Differences You Should Know

We often hear the terms “leaders” and “managers” used interchangeably. However, there are key differences in how each operates.

5 Skills You Should Leave Leadership Training With

​​Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed.