Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers.
Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.”
With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is.
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing success, I particularly like two benchmarks: the cost per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC).
![2022 CPL and CAC Benchmarks [HubSpot Research]](https://blog.hubspot.com/hubfs/CAC%20featured%20image.jpg)
As a marketer, you know you have to spend money to make money. This is particularly true when you’re trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric.
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.
You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know?
If you’re just getting started with search engine optimization (SEO), then a step-by-step SEO tutorial is in order. By this point, you’ve likely heard of a few basic terms, such as keyword research and on-page optimization. But how do you apply all the knowledge you’ve gathered thus far?
Shopping on social media has become increasingly popular over the past few years, as brands explore how to make money on these platforms.
