Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among social media platforms by video marketers, surpassing TikTok and Instagram.
They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car … all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller scale, too.
Consistently creating high-quality, engaging, and relevant content across social channels can be incredibly difficult and time-consuming for marketers.
Starting a new job? Then it’s time to put your best foot forward.
In 2022, it’s clear that Instagram is no longer just a photo-sharing app.
Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary.
From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience.
As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it.
If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values.
As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time?
