Why You Shouldn’t Ignore the Role of Social Media in Brand Building

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be.

Your Guide to Summer Web Traffic, Conversion & Lead Performance Across Industries [Data from 150,000+ Businesses]

Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen.

How to Build a Robust Direct Marketing Strategy [+ Examples]

Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it.

Return to Office? How Employees Are Feeling in 2024 [Data from 700+ Consumers]

I saw a pretty compelling statistic recently: Before the pandemic, just 8% of companies offered flexible work policies. After the fact, nearly two thirds (62%) have implemented some level of flex work.

The Best Video Marketing Channels to Grow Your Brand in 2022

Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish.

How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts?

How to Use YouTube’s Call-to-Action Overlay Ads

Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads.

Top 7 Ecommerce Podcasts You Should Listen to in 2022

Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts.

Top 7 Ecommerce Podcasts You Should Listen to in 2022

Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts.

2022 Email Marketing Benchmarks [HubSpot Data]

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn’t always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it.