How To Make Your Own Ecommerce Strategy

As an online store, you drive traffic online. This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Enter ecommerce SEO.

How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales

Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key to a successful online business.

8 SEO Challenges Brands Face in 2023 [HubSpot Blog Data]

In the 1990s, SEO success relied on keywords. In 2023, new SEO challenges have emerged.

What Is Transformational Leadership? [+ How It Drives Innovation]

Think about the best boss you’ve ever had. What made them great?

If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]

Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer.

How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout

Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human right.

15 TikTok Content Ideas for Businesses

A
leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform.

Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest.

Lying in Sales: 9 Reasons It’s Not Worth Lying to Sell More

As a salesperson, your success rests largely on quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and everyday inches you closer and closer to a performance plan.

How to Make a Histogram on Google Sheets [5 Steps]

Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram.

Bad Press Releases: 14 Rookie Mistakes to Avoid

Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report, 78% of journalists say they prefer press releases and news announcements to other content types.