How to Prevent Click Fraud

When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists.

How To Improve Your Emails With a Handwritten Signature

Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers. 

Best Structured Data Testing Tools

Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data.

The HubSpot Blog’s 2024 Instagram Marketing Report [Data from 600+ Instagram Marketers]

Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center. 

TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care?

When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos.

B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]

When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize.

How to Optimize Your 404 Error Page for SEO & Conversions

In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen.

Send Your Clients A Birthday Email That’s Sure to Get Engagement

Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in

Formula Parse Errors: What They Are & How to Fix Them

You’re working in a spreadsheet and you want to use a function.

How to Sort in Google Sheets

Google Sheets is a great tool for tracking, analyzing, and organizing data for your company or business.

While the application is user-friendly, it can be a bit tricky if you’re new to organizing data in a digital spreadsheet. But, don’t worry! Read on for an easy introduction to sorting in Google Sheets.