What’s Mastodon & Should Social Media Marketers Keep it on Their Radar?

A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter.

Don’t fear AI tools — use them to build the life you actually want

When I started using AI, everything changed: my output, my confidence, my career.

Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing

A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years.

What Delta’s SkyMiles Program Campaign Tells Us About the Future of the Travel Industry

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Causal Research: The Complete Guide

As we grow up, all humans learn about cause and effect. While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. That understanding continues to develop throughout our lives.

How to Delete Your Instagram [Easy Guide]

Instagram isn’t for everybody. If the latest changes to Instagram aren’t what you’re looking for, this step-by-step process for how to delete your Instagram account is for you.

2022 Marketing Benchmarks: Web Traffic and Conversion Trends for 150,000 Businesses

In 2022, the marketing world continued to evolve.

Sports and Fashion Team Up for Unique Branding Opportunities

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Website Redesign: An 8-Step Checklist to Achieve Your Marketing Goals

Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals.

The Best Ways to Get Visibility from Your CMO and Other Marketing Execs Who Can Move You Forward [Data]

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done — much less on communicating those accomplishments to marketing executives.