A Look Back at 30+ Years of Website Design

Web design has come a long way since 1991, when the first ever website was published. Exclusively text-based, this site marked the beginning of what would become a digital revolution.

Cross-Posting in 2022: What Is It & Why You Should Use It

Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world.

What Will Content Planners Budget For in 2022 [HubSpot Blog Research]

If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal.

How Apple iOS 15 is Impacting Email Marketers [New Data]

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. 

A Quick Guide to Conditional Formatting in Excel

Let’s pretend you have a spreadsheet with 1,000 rows of data — it would be pretty difficult to spot patterns in the data with the naked eye. Enter conditional formatting.

How To Add a Sparkline in Excel

Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars.

What Is Brand Essence? 5 Examples

If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence.

What is the Metaverse: What Marketers Need to Know

Throughout the COVID-19 pandemic, the internet and social media helped us connect with others during times of isolation. However, these digital spaces didn’t quell our desire to explore the world — that’s where the metaverse came in.

Everything Brands Need to Know About the Metaverse

Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation.

Internal Recruitment: What It Is How It Can Serve a Business

In my time as a journalist, internal recruitment was commonplace. We regularly saw reporters and photographers recruited from all over the country to work with the team.