Local SEO Audit: Everything You Need to Know [+ How to Perform One]

How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence.

25 Copywriting Portfolio Examples That Will Secure Your Next Gig

If you’re reading this blog, you’ve likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out how to make yours stand out from the crowd.

How To Make Your Own Ecommerce Strategy

As an online store, you drive traffic online. This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Enter ecommerce SEO.

How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales

Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key to a successful online business.

8 SEO Challenges Brands Face in 2023 [HubSpot Blog Data]

In the 1990s, SEO success relied on keywords. In 2023, new SEO challenges have emerged.

What Is Transformational Leadership? [+ How It Drives Innovation]

Think about the best boss you’ve ever had. What made them great?

If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]

Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer.

How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout

Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human right.

15 TikTok Content Ideas for Businesses

A
leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform.

Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest.

Lying in Sales: 9 Reasons It’s Not Worth Lying to Sell More

As a salesperson, your success rests largely on quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and everyday inches you closer and closer to a performance plan.