Is Internal Recruitment Good for Business?

During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all over the country to work with the team.

How Nonprofits Can Use TikTok for Growth [Case Study + Examples]

TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it’s here to stay.

10 Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks

If you’ve ever wondered how designers at Apple defined every little element in iOS as they were building it, then you’re in the right place.

As technology is constantly evolving, web design continues to become more formalized. Web designers and developers need to create code that can translate seamlessly from PC to mobile devices, make easy to understand site navigation, and innovate other site capabilities — these are all elements that companies standardize in digital style guides.

An Introductory SQL Tutorial: How to Write Simple Queries

Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That’s for the advanced data users. I could never do that.”

10 Best Social Media Organization Tips and Tricks for Managers

Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content.

How to Craft a Successful Customer-Centric Marketing Strategy

When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series “The Legend of Zelda.”

What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research]

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy.

Top Tactics for Instagram Growth in 2022: HubSpot Blog Data

Instagram is a top-rated app, with more than 1 billion global monthly active users.

Online Shopping Statistics Marketers Should Care About in 2022

Just because we’re marketers doesn’t mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside with a blindfold on – it’s going to be very hard to end up at your destination without a scratch.

How-To: Conditional Formatting Based on Another Cell in Google Sheets

Conditional formatting is a feature in Google Sheets in which a cell is formatted in a particular way when certain conditions are met. The formatting can include highlighting, bolding, italicizing – just about any visual changes to the cell.