More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands.
POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media.
POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media.
With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out.
Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content.
TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone.
TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone.
It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn has jumped on the bandwagon by prioritizing video content (now, whether or not you agree with that, it is a conversation for another day, but I digress).
According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content.
Having a digital presence is critical for any business looking to reach new audiences.
