There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics.
There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics.
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping.
While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024.
Take a minute to think about the best mentor you’ve ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor.
The YouTube section can be a fun place to engage your audience and continue the conversation. However, it can also be a source of negativity.
Take a second to think about your shopping habits — why do you make some purchases and not others? In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company.
All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new brand, it’s essential for companies to design brand assets that highlight their values, strengths, offerings, and identities.
In the workplace, each employee may have their own tasks and targets, but together, you are all working toward the same end goal.
But with so many different people coming together, there’s bound to be some friction on how to implement ideas and strategies best. The key to helping your team succeed is communication.
As a writer, I know all about the importance of great hooks.
