What Are Local Citations [+ 4 Steps to Build Them for Your Business]

If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company.

For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love. After scrolling through Yelp, she found a Black-owned restaurant called 7th + Grove that had rave reviews.

Everything You Need To Know About Keyword Match Types

Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you.

11 Companies on Pinterest That Are Crushing It

If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy.

Why Workplace Authenticity Matters More than Ever, According to Credly’s VP of Customer Success

Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives.

Best Times to Post on YouTube in 2025 [Research]

Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among social media platforms by video marketers, surpassing TikTok and Instagram.

11 of the Best Microsite Examples We’ve Ever Seen

They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car … all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller scale, too.

Instagram’s New Algorithm Update Prioritizes Original Content: What Marketers Need to Know

Consistently creating high-quality, engaging, and relevant content across social channels can be incredibly difficult and time-consuming for marketers.

20 Tips for Starting a New Job

Starting a new job? Then it’s time to put your best foot forward.

The HubSpot Blog’s Instagram Shopping Report: Data from 500+ Instagram Marketers

In 2022, it’s clear that Instagram is no longer just a photo-sharing app.

SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022

Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary.