Imagine it’s 2005, and a small drinkware business opens up in the center of town. Although they have a simple website to provide store information and field online inquiries, their collection of customized mugs, shot glasses, and more continuously grow in popularity due to loyal customers and word of mouth.
Happy employees are the key to a successful business. According to the University of Oxford, happy employees are 13% more productive. High employee satisfaction can go a long way towards your bottom line.
Whether you’re sending out cold emails all day or drafting up campaigns and proposals, it’s tedious to spend time pouring over grammar. You can waste precious time deciding if you’re supposed to be using ‘affect’ or ‘effect’ or if you’ve used the word ‘very’ too many times. Instead, finding the best grammar checker for your work can automate this task and boost your productivity.
No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door?
You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our customer’s data vulnerable, or violence or disasters in the workplace, bad things are bound to happen at some point.
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity.