The Types of Content on Social Media [New Data]

According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer.

What Does the De-influencing Trend Mean for Influencer Marketing?

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Snapple Invites Customers to Generate Real Facts with AI

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Podcast SEO 101: How to Rank Higher

40% of podcast listeners use an in-app search bar to discover new podcasts. The trend is clear: if you want more reach, you need to optimize your podcast for search.

What Marketers Need to Know About ChatGPT, Google’s Bard, and Microsoft’s Bing Chatbot

On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT.

How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders]

86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to a survey by recruiting firm Zippia.

How to Post on Snapchat Spotlight [+ Tips for Creating Engaging Content]

Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content.

Download our free Snapchat guide to learn how to use it for your business. 

How to Post on Snapchat Spotlight [+ Tips for Creating Engaging Content]

Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content.

Download our free Snapchat guide to learn how to use it for your business. 

Inside Rihanna’s Super Bowl Halftime Show Marketing Engine

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Product Attributes: What Marketers Need to Know

I’m a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can’t try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item’s product attributes to ensure it’s right for me.