You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our customer’s data vulnerable, or violence or disasters in the workplace, bad things are bound to happen at some point.
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity.
List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience.
The HubSpot team is excited to share that the HubSpot App Marketplace has officially crossed the 1,000 apps milestone. We’re proud of this milestone because it reflects the combined commitment of HubSpot and our partners to deliver integrated solutions to help you grow better.
Coming up with a brand name is one of the most important steps in starting a business. A well-thought-out name can propel your company forward, and the wrong name can become a marketing nightmare. Where would Amazon be today if it stuck with its original name, Cadabra?
2021 was a big year for the HubSpot content team.
![How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights]](https://blog.hubspot.com/hubfs/social%20media%20trends%20from%20pandemic-1.jpg)
At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight.
Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy.
Searching for a product’s price is a natural part of a customer’s buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.
Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below.
An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action.
