The HubSpot Blog’s Instagram Shopping Report: Data from 500+ Instagram Marketers

In 2022, it’s clear that Instagram is no longer just a photo-sharing app.

SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022

Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary.

Where Are These Viral Social Media Platforms Now?

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience.

11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO

As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it.

How to Use the Weighted Average Formula in Excel

If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values.

30 Google Sheets Shortcuts Marketers Need to Know

As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time?

How to Prevent Click Fraud

When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists.

How To Improve Your Emails With a Handwritten Signature

Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers. 

Best Structured Data Testing Tools

Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data.

The HubSpot Blog’s 2024 Instagram Marketing Report [Data from 600+ Instagram Marketers]

Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center.