A Marketer’s Guide To Video Codecs

Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs.

How to Deal With Negative Comments on Social Media [+ Examples]

While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable.

Watermarks: Why You Need Them + 6 Easy Steps to Create One

Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own.

Data-Backed Tips for Successful Hybrid Team Leadership in 2022

According to Microsoft’s 2022 Annual Work Trend Index Report, 53% of employees are considering transitioning to a hybrid work setup in the next year and hybrid work is up seven points from 2021.

How to Make Money on Pinterest: 9 Ways to Monetize Your Pinterest Account

Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there’s certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest?

How to Find a Job After College: The Ultimate Guide

College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find a job after college. 

How Brands Use NFTs for Marketing: Are They Really Worth The Hype?

According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs).

How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.).

How to Measure Social Media Marketing ROI [With Expert Advice]

When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I spend, how much do I get back?”

How Content Marketing & PR Combined Can Generate Leads

Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members.