Your Content Marketing Budget: Balancing Investment, Engagement, and ROI

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer.

How Apple iOS 15 is Impacting Email Marketers [New Data]

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. 

A Quick Guide to Conditional Formatting in Excel

Let’s pretend you have a spreadsheet with 1,000 rows of data — it would be pretty difficult to spot patterns in the data with the naked eye. Enter conditional formatting.

How To Add a Sparkline in Excel

Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars.

What Is Brand Essence? 5 Examples

If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence.

What is the Metaverse: What Marketers Need to Know

Throughout the COVID-19 pandemic, the internet and social media helped us connect with others during times of isolation. However, these digital spaces didn’t quell our desire to explore the world — that’s where the metaverse came in.

Everything Brands Need to Know About the Metaverse

Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation.

Internal Recruitment: What It Is How It Can Serve a Business

In my time as a journalist, internal recruitment was commonplace. We regularly saw reporters and photographers recruited from all over the country to work with the team.

Is Internal Recruitment Good for Business?

During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all over the country to work with the team.

How Nonprofits Can Use TikTok for Growth [Case Study + Examples]

TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it’s here to stay.