A Quick Guide to Conditional Formatting in Excel

Let’s pretend you have a spreadsheet with 1,000 rows of data — it would be pretty difficult to spot patterns in the data with the naked eye. Enter conditional formatting.

How To Add a Sparkline in Excel

Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars.

What Is Brand Essence? 5 Examples

If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence.

What is the Metaverse: What Marketers Need to Know

Throughout the COVID-19 pandemic, the internet and social media helped us connect with others during times of isolation. However, these digital spaces didn’t quell our desire to explore the world — that’s where the metaverse came in.

Everything Brands Need to Know About the Metaverse

Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation.

Internal Recruitment: What It Is How It Can Serve a Business

In my time as a journalist, internal recruitment was commonplace. We regularly saw reporters and photographers recruited from all over the country to work with the team.

Is Internal Recruitment Good for Business?

During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all over the country to work with the team.

How Nonprofits Can Use TikTok for Growth [Case Study + Examples]

TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it’s here to stay.

10 Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks

If you’ve ever wondered how designers at Apple defined every little element in iOS as they were building it, then you’re in the right place.

As technology is constantly evolving, web design continues to become more formalized. Web designers and developers need to create code that can translate seamlessly from PC to mobile devices, make easy to understand site navigation, and innovate other site capabilities — these are all elements that companies standardize in digital style guides.

An Introductory SQL Tutorial: How to Write Simple Queries

Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That’s for the advanced data users. I could never do that.”