What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research]

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy.

Top Tactics for Instagram Growth in 2022: HubSpot Blog Data

Instagram is a top-rated app, with more than 1 billion global monthly active users.

Online Shopping Statistics Marketers Should Care About in 2022

Just because we’re marketers doesn’t mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside with a blindfold on – it’s going to be very hard to end up at your destination without a scratch.

How-To: Conditional Formatting Based on Another Cell in Google Sheets

Conditional formatting is a feature in Google Sheets in which a cell is formatted in a particular way when certain conditions are met. The formatting can include highlighting, bolding, italicizing – just about any visual changes to the cell.

What is Content Governance? 4 Easy Steps to Create a Model in 2022

Without a content governance model in place, your content marketing efforts can seem scattered and chaotic, opening the opportunity for your audience to replace you with a competitor.

Does Your Company Need An Employee Referral Program? [Examples + Best Practices]

Finding qualified candidates to fill your open positions can be challenging. Job posting sites claim to make the process easy by connecting you with hundreds if not thousands of potential employees. But having such a large pool of candidates can be overwhelming.

15 of the Best Women@INBOUND Quotes to Inspire You Today

INBOUND is a key milestone for professionals in industries spanning across marketing, sales, customer success, revenue operations, and more.

TikTok Trends B2B and B2C Marketers Should Watch in 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.

TikTok Trends B2B and B2C Marketers Should Watch in 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.

Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It

The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more.