2021 was a big year with advertisers, as they managed the remnants of the COVID-19 crisis and pandemic along with growing data privacy concerns.
Remember when “surfing the net” meant traversing a minefield of unwelcome pop-up ads? When “digital advertising” referred almost exclusively to obnoxious flashing banners and random sidebar ads?
Online ads have matured a lot since those days, but it’s still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we’re headed — and where there’s still room for improvement.
No matter what your service or product is, you need to get in front of potential customers in order to make the sale. Many businesses put their faith in social media.
We’ve all had it happen to us: we try to choose an option on a website, and right before we click, the page jumps away and we end up clicking something we didn’t mean to. Doh!
There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste.
As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.
There’s nothing worse than an ad that keeps popping up for something you’d never buy. About 39% of internet users agree, feeling that online ads aren’t relevant to them. So it’s no wonder that one in four people will leverage some sort of ad blocker in 2021.
If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and give your audiences unforgettable brand experiences.
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like:
The social media landscape is constantly changing with new features being introduced, and old features being retired constantly.
