The Ultimate Guide to Performance Management: 5-Step Process and Best Practices

Peter Drucker once described customers as the “most important stakeholders.” While this may be true, your customers are dependent on one thing.

What is the LinkedIn Pixel — and How Does it Work?

Social media platform LinkedIn has more than 800 million members, and has carved out a niche for itself among giants like Facebook and Twitter for its ability to connect job seekers and employers across the globe.

3 Types of Competitors to Watch (+ How to Find Them)

According to a 2020 survey, most businesses have an average of 29 competitors. Do you know who yours are?

“Tell Me About a Time You Made a Mistake”: Best Answers and Examples

Behavioral-based interview questions can make anyone nervous, but proper preparation and understanding go a long way into acing the interview and securing the job.

Employee Experience: What It Is and How to Improve It

From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience.

Everything You Need To Know About Performance Appraisals

As a manager, your ability to inform your teams about the successful high-impact behaviors they exhibit or skills that need further development is a critical practice in determining your business’ overall ability to reach its goals and find success.

5 Instagram Highlight Covers to Inspire You [+ Steps To Make Your Own]

Today, your Instagram profile is like a mini-version of your website.

How to Make the Most of AI Writing Tools, According to Bloggers

AI writing tools have come a long way since spellcheck.

How to Use Custom Affinity Audiences: From Creation to Stellar ROI

Reaching the right customers with your Google Ads campaigns is critical to increase conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made.

The HubSpot Blog’s 2024 Social Media Marketing Report: Data from 1400+ Global Marketers

As the resident social media and content creation expert for the HubSpot blog, I know a thing or two about social media marketing. And one of those things is that the social media marketing landscape is constantly evolving.