17 Marketing Job Descriptions for Hiring Managers & Job Seekers

Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles.

3 Tips to Create a Brand Archetype for Your Business [+ 4 Examples]

When I start a TV show, I immediately try to identify each archetype.

15 Businesses to Admire for Stellar Branding Consistency

When searching for a soul mate, you look for someone that’s smart, funny, caring, but above all — consistent. Because if you’re going to invest your life in a person, you want someone you can trust, right?

The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]

In 2024, 43% of B2C marketers plan to increase their marketing budget.

The Top 5 B2C Marketing Trends of 2022 [New Data]

In 2022, 51% of B2C marketers plan to increase their marketing budget.

What is a Brand Personality, According to Marketers Who’ve Developed Them

If  I could go out to dinner with any brand, I think I’d have to choose Trader Joe’s.

What is a Brand Personality, According to Marketers Who’ve Developed Them

If  I could go out to dinner with any brand, I think I’d have to choose Trader Joe’s.

16 Top Website Mistakes to Avoid in 2021 [+ 16 Easy Fixes]

Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type.

7 Habits of a Highly Effective Landing Page

First impressions are everything, especially when it comes to web design. A landing page is a great way to get visitors to interact with your site by engaging with your calls-to-action, making a purchase, contacting you, or sharing your content.

You Don’t Have to Be a Great Writer to Write a Great Blog

When I started HubSpot, I was a trained engineer with little writing experience.