Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It

The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more.

5 Reasons Why Brands Lose Followers on Instagram [HubSpot Blog Data]

According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021.

How to Insert a Checkbox in Excel in 4 Easy Steps

Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel.

How to Insert a Checkbox in Excel in 4 Easy Steps

Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel.

How To Create a Google Sheets Drop-down Menu

A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not.

Mastering Facebook Ads In 2022 Through Incrementality

There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics.

Mastering Facebook Ads In 2022 Through Incrementality

There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics.

Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales

The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping.

3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]

While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024.

How to Be an Amazing Mentor in 10 Ways, according to HubSpot Managers

Take a minute to think about the best mentor you’ve ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor.