How to Come Up With a Brand Name [+Where 3 of Our Favorites Came From]

Coming up with a brand name is one of the most important steps in starting a business. A well-thought-out name can propel your company forward, and the wrong name can become a marketing nightmare. Where would Amazon be today if it stuck with its original name, Cadabra?

3 Tests Our Content Team Ran in 2021 & How They Impacted 2022 Planning

2021 was a big year for the HubSpot content team.

How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights]

At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight.

12 Best Pricing Page Examples To Inspire Your Own Design

Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy.

Searching for a product’s price is a natural part of a customer’s buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.

The Quick & Easy Guide To Freezing Rows in Excel

Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below.

What Is An Email CTR? How to Calculate and Improve It

An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action.

The Ultimate Guide to Performance Management: 5-Step Process and Best Practices

Peter Drucker once described customers as the “most important stakeholders.” While this may be true, your customers are dependent on one thing.

What is the LinkedIn Pixel — and How Does it Work?

Social media platform LinkedIn has more than 800 million members, and has carved out a niche for itself among giants like Facebook and Twitter for its ability to connect job seekers and employers across the globe.

3 Types of Competitors to Watch (+ How to Find Them)

According to a 2020 survey, most businesses have an average of 29 competitors. Do you know who yours are?

“Tell Me About a Time You Made a Mistake”: Best Answers and Examples

Behavioral-based interview questions can make anyone nervous, but proper preparation and understanding go a long way into acing the interview and securing the job.