Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention.
Inflation has been a big topic of conversation in recent months, with the cost of just about everything going up. From gas to groceries to household goods.
Are you finally giving TikTok a shot? If you’re new to the app, there are a few mistakes you’ll want to avoid at all costs.
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals.
According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand.
As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices.
As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices.
![Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started]](https://blog.hubspot.com/hubfs/digital%20creator.jpg)
More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we’re going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation.
YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions.
